Coded Letter began with a simple observation: WordPress is excellent at managing content and commerce, but the storefront should not have to inherit every limit of the traditional theme stack.

The first versions were built project by project. The same needs kept returning — faster interfaces, dependable WooCommerce data, multilingual routes, cleaner deployments, and room for custom experiences without rebuilding the back office. Superfunky is the productised answer to that pattern.

The engineering approach is deliberately unglamorous: keep proven systems where they work, separate concerns at stable boundaries, and make each layer replaceable. WordPress remains the editorial and commerce engine; structured APIs carry the data; a modern React frontend owns the customer experience.